Express Yourself at the New Customer-Centric Luxury Kitchen and Bath Showroom
[Scottsdale, AZ – September 21, 2016] – Premier showroom brand, Expressions Home Gallery, has acquired all of the assets within the showroom formerly operated by Roseo Design Center in Scottsdale, AZ. The new showroom will open in March 2017, providing customers with a luxurious home shopping experience. The showroom will be serviced by Arizona-based Farnsworth Wholesale Company and will be a go-to destination for builders, remodelers, contractors, interior decorators and homeowners. The new showroom will be located at 7550 E. Greenway Rd., Ste. 110, Scottsdale, AZ.
The Scottsdale location will be the brand’s second showroom in the Phoenix area, following Gilbert, AZ, and the fifteenth showroom overall, joining the current Expressions’ locations in Texas, Arizona and California. Expressions Home Gallery will continue to invest in the Phoenix market. The new Scottsdale showroom will offer kitchen and bath products, such as appliances, plumbing and decorative hardware from the industry’s most reputable brands like Sub-Zero, Wolf, Miele, Kohler and Thermador.
Chip Hornsby, CEO of MORSCO, said, “The Expressions Home Gallery brand has seen impressive growth and success since its inception in January 2015. We attribute this to our experienced consultants and outstanding caliber of products our showrooms offer as well as the ease that our consultants bring to the purchasing process. We’re excited to open our doors in Scottsdale. Having this second showroom will allow us to better serve our customers.”
The luxury showroom strives to provide customers with the products they need while giving them the lifestyle they desire. Knowledgeable product consultants are available to guide guests through the space and help them fulfill a new vision for their home. From homeowners, designers to builders, Expression Home Gallery offers a home customization experience to fit every individual’s needs, helping them select from the most exclusive plumbing, appliance and hardware brands, to coordinating the process and executing the design idea for their home.
Drew Roberts, General Manager of Farnsworth Wholesale Company said, “The hard work and dedication put in by each of our associates has poised Farnsworth Wholesale Company to be in the position for continued growth and new opportunities. We have worked hard over the past couple of years to put our showroom and builder business on the map as a destination for high end builders and consumers. By partnering with Expressions Home Gallery we are able to do just that. We look forward to providing exceptional service to our customers in our new Scottsdale location.”
For more information, and extended list of vendors, please visit www.ExpressionsHomeGallery.com.
MORSCO is a leading U.S. distributor of commercial and residential plumbing, HVAC and PVF, with showrooms across the country. Since its inception in November 2011, they’ve grown rapidly through a series of acquisitions and store openings. MORSCO is a private company sponsored by Advent International and led by a team of industry veterans. MORSCO consists of seven companies including Morrison Supply Company, Expressions Home Gallery, Express Pipe & Supply, Farnsworth Wholesale Company, Wholesale Specialties, Murray Supply Company, and DeVore & Johnson. For additional information regarding MORSCO or any of its brands, please visit its website at www.MorscoUSA.com.
About Expressions Home Gallery
Expressions Home Gallery is the premier showroom brand for the MORSCO platform companies. Expressions Home Gallery associates have dedicated industry experience and the business’ history dates back to 1917. The showroom offers kitchen & bath products, lighting fixtures, hardware, appliances and more. Each sales consultant is a highly trained industry expert who can assist in guiding customers down the right path to achieve the home of their dreams. For more information, please visit www.ExpressionsHomeGallery.com.
About Farnsworth Wholesale Company
Farnsworth Wholesale is a leader in the Arizona plumbing, HVAC, and waterworks supply industries. They carry full lines of kitchen, bath and plumbing supplies for the residential and commercial plumbing contractor, in addition to HVAC and waterworks products. With six locations in Arizona, Farnsworth is able to service clients from Tucson, to metro Phoenix to Flagstaff. For more information, please visit www.fwcaz.com.